In the early 1900s, Russian physiologist Ivan Pavlov accidentally discovered classical conditioning while working with dogs. Classical conditioning involves an unconditioned stimulus and response. Then replacing the unconditioned stimulus with a neutral one in order to get the same response. Using dogs, Pavlov found that the dog began to salivate (unconditioned response) to an unconditioned stimulus, the food. He then realized he could turn a neutral stimulus,such as a bell ringing, into a conditioned response. In other words, the dog would begin to salivate when the bell rang, just as it did when it saw food. Our response to many things in life is really no different than what the dogs experienced in Pavlov’s experiments. We, too, have our own Pavlov response, especially when it comes to health and wellness.
Commercials and advertisements would like us to believe that what they are promoting is the solution to what we are searching for. All to often we believe that what they are promoting is the solution, as well. Heck, who doesn’t want their problem to disappear, especially those that involve our health and wellness? So, the unconditioned stimulus is the solution being promoted. Our response is the hope brought about by the possibility of a solution. Advertisements use various means to get our Pavlov response. They are looking for an action from us – a purchase!
To achieve sustainable good health and wellness, we need to change our stimulus. We have been conditioned for far too long to believe that improved health comes in the form of a pill or latest trend. Changing the stimulus means reconditioning ourselves to find the solution elsewhere:
- whole food nutrition
- adequate sleep
- lower stress
- chiropractic care
We can change the outcome if we are aware of how we have been responding. We can train ourselves to respond in a better way. One that truly addresses the root of our problem versus opting for the band-aid approach that does nothing more than keep us exactly where we are.